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Coliseum – Answering the call

The Challenge

Deliver technologies that amplify the excitement and fan experience as the Kraken, a fan membership program, was released to a city of new fans.

We Delivered

The undisputed fan favourite is the pregame ice-projection technology that builds excitement and anticipation before puck drop, immersing fans in the on-ice action.

Unleashing the Kraken!

The Magic Behind the Monster

Using projectors and the two dual-sided, triangular-shaped videoboards, fans are immersed in an ominous and electrifying pregame intro, bringing them from the depths of the ocean to the heights of the Seattle skyline before revealing a larger-than-life Kraken wall projection via the 16’x9’ projectors as the players take the ice and the game begins.

The entire experience is driven by the production control room based on 1080p 60-fps workflows. Productions are anchored by a total of twenty in-venue cameras to deliver excitement from every angle.

Enhancing the Fan Experience… Everywhere

Delivering a Comprehensive Technology Playbook

From the ice to the arena and beyond, Diversified delivered technology throughout the entire venue to ensure maximum fan engagement including:

  • Ice projection and media production control
  • Cloud-based IPTV systems throughout the arena and exterior plaza
  • All sound and audio technology
  • Outdoor displays to keep fans engaged as they move about the venue


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